Be honest and upfront when your readers subscribe. Let them know how often to expect emails from you, and what type of information will be contained in them. It is important to be truthful here, you don’t want your customers to be annoyed if they end up with more emails from you than they expected.
A Picture is Worth a Thousand Words
Keep your email content fresh. Don’t start repeating old information or re-using anything that you have previously written about in your emails. Your readers know when you’ve already said something and when you’re out of ideas. Furthermore, if you notice that something in your emails, like templates, images, etc. just aren’t garnering attention anymore, don’t fear changing things around.
Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.
Visual Editing made easy
Fill your marketing emails with helpful information, don’t simply load them up with sales pitches. Provide your readers with articles that they can’t find on your site. Include offers for your products or services. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.
Growing up in Australia and the way I was raised, my dad told me to play as a team and to be a team player. You have five guys on the court. It’s easy for five guys to defend one guy. It’s hard to guard five. It’s just a natural thing to do.
Ben Simmons
One way to keep your email readers engaged is to ask them questions. These should not be rhetorical questions, either. Provide a feedback channel they can use to send you answers. You could ask for direct replies via email, or send your readers to your social networking pages. However you arrange it, asking for two-way communication is a great way to cultivate loyalty in your subscribers.
Pay attention to the demographics within your subscriber base. See what content and links intrigued a particular segment of your audience, and then follow up with a new email to that subgroup. The boost in your response rate from peeling away the top layer will really surprise you, but in a delightful way.
If you make it a point to send only emails which provide useful information, you are indicating to customers that you know, and appreciate their time is valuable. Don’t abuse their confidence or insult their intelligence by sending them blatant sales petitions. Every email should have something relevant, like tips or discounts.
